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Today I’m going to share my top takeaways from section 2 of the book Expert Secrets by Russell Brunson.
In this section Russell teaches that whenever you are in a selling environment there is usually one big belief domino that if you can get to fall down for people, all other concerns become irrelevant. The epiphany bridge is basically an outline for how to tell a story that shifts someones belief (watch the video for more detail).
An important thing to remember when building others belief is that “facts tell and stories sell”. Humans almost always make a decision based off of emotions they feel. We then justify our decisions logically. Knowing this, your job as a presenter and a sales person is to create emotion in others that motivates them to ACT and change their lives.
In this video I summarize the “Creating Belief” section of this book and do it in the context of network marketing.
If you haven’t yet watched part 1 of this book summary series check it out here: https://www.youtube.com/watch?v=CzASLmuftms&t=640s