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In today’s episode I share a creative sampling strategy that we are currently using in our business.

Benefits of the study sample strategy:

  • People who you sample are committed to using the samples each day for a determined period of time.
  • The appeal is different when you’re a part of something official. People feel important.
  • It’s easy to find participants when you have a specific product focus in mind for the study.
  • You will get great data to use for future marketing and promotion.

How to use the study sample strategy:

  • Your first step will be to create your funnel (I recommend using Clickfunnels and Facebook for this). I’ll share more about this process in a future episode.
  • Create a survey and some on-boarding education to gather starting data and teach them how to use the product.
  • Next you’ll want to go out and find people who have the specific issue you’re trying to solve. (Facebook search bar is the best tool for this).
  • Ship out your samples to those who commit to the study.
  • Offer continued support, accountability and education throughout the study period.
  • At the end of your study invite your participants onto a webinar to share the data and get access to some never before done promotions as a thank you for participating
  • On the webinar share the findings and offer an enrollment incentive/promotion to participants.

If you have any questions about this strategy feel free to reach out and let me know. =)